Concept #4: Product Placement



1. Product Placement Scene from Wayne's World.

2. Products such as Pepsi, Doritos, Pizza Hut, and Reebok are displayed in this movie clip. These products are displayed because Wayne and Garth are explaining to their manager how they will not bow down to any sponsors, meanwhile they already are. Wayne is constantly snacking on these foods and Garth is decked out head to toe in Reebok. Wayne and Garth are making fun of product placement, yet they are doing it at the same time. The target audience for Wayne's World is probably for young adults between 16 to 25 years old. In my opinion, I think product placement works in this movie clip because the target audience would find it funny that Wayne and Garth are making fun of product placement, yet the audience would still want to possibly buy these brands because Wayne and Garth; the funny "don't care about anything" type of young adults, still use the products regardless of if they make fun of them or not.
3. In my opinion I think product placement can be an effective form of advertising, depending on who the audience is. For example, if Justin Bieber was starring in a family channel episode and used product placement, most likely a young girl who already enjoys watching that show and is a Justin Bieber fan would want to use the same product that he was using in the show. On the contrary, if Justin Bieber was starring in an SNL skit and used product placement, the older audience that SNL is targeted at most likely wouldn't be inspired to buy that product because the majority are watching the show for the comedians and the skits, not for the advertisements. I also think older audiences wouldn't be tricked into product placement as easily as younger audiences would be.